Sapiens | Ch. 3 Hydrate
The second necessity in line. Water. You have about three days without this much needed element, and three miserable days they will be...
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Remember when Black Friday was on Black Friday (the day after Thanksgiving)? It was a whole thing. Consumers waited patiently with bated breath.
Not too many years ago this slow burn started to happen. Some brilliant marketer decided to stretch the Black Friday to Cyber Monday (don't quote me...my memory is fuzzy).
Companies followed...
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